Environmentally conscious consumers in Malaysia are becoming spoilt for choice, as plastic-free stores pop up all over the capital. But are zero waste shops sustainable businesses?

For a while, Malaysia had just one zero waste store. It was run by a French expatriate who moved to Kuala Lumpur three years ago. But since May this year, another five have opened up in rapid succession, and a few more are in the works.

The Hive helped build up a base of customers who are not averse to buying products without packaging or a big brand name attached to it, and its success has charted a path for more zero waste stores in Malaysia.